The mascara comes in a cardboard packaging with all information written on. The packaging of mascara itself it's black with golden writing. I actually like packaging a lot, because it's so plain and sometimes plain is the best. The wand is non-plastic and it's curved. It's probably curved because it should give amazingly curved lashes, but I don't think wand beeing curved plays such a big role. I'd actually prefer if it would be straight.